Organizers, who say the publicist played a big role in bringing celebrities to the event, are seeking information leading to the arrest and conviction of her murderer.
Because publicist Ronni Chasen, who was murdered in Beverly Hills early Tuesday morning, played a big role in bringing celebrities to the annual Palm Springs International Film Festival, the festival is offering a reward of $100,000 for information leading to the arrest and conviction of her murderer.
Festival chairman Harold Matzner announced the reward Wednesday.
"Famed Hollywood publicist Ronni Chasen has been my partner in selecting all honorees and presenters for the Palm Springs International Film Festival Awards Gala for the past 10 years," Matzner said in a statement. "Ronni handled all negotiations with the studios, and she and her team made all of the arrangements to bring the celebrity honorees to Palm Springs for the event. The honorees were Ronni's responsibility until they arrived in Palm Springs."
He added that Chasen was "a very good lady, a good friend and a genius at her craft. Her death is very, very sad and mystifying. ... She will be very missed by all in the festival family and by me especially!"
The festival is asking that anyone with information about Chasen's death contact the Beverly Hills Police Department Tip Line at (310) 288-2656.
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